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Next Time You Need Printing Try The Era Express subject la Energy Association They laugh at tooth paste ads Sweetest engine tuneup In town Not hnppy with the way your ears performing have it sounding sweet Well clam and your spark plugs check distributor dean and adjust points your engine and see that everythings harmonizing just fine W B GREGG at King Interchange Telephone King City toothpaste advertising had a lot to do with teaching Americans to brush their teeth at least once a day Deodorant ads may he offensive to some people hut not half so offensive as a ride in a crowded subway used to he If youve added to your roast beef and apple pie the fun of French bread pizza or straw berries in December frozen and Old South spice cake ready mix remember that advertising helped take them out of the realm of the exclusive into the appetizing inex pensive reach of all of us about it sofa you bought at a saving today the new color scheme for your home your good taste in clothing the new office system well bet you learned something about each of them from an advertisement somewhere Even the newspaper you are reading now you owe in part to advertising Without adver tising this paper might cost twice as much or the news coverage might be half as long Newspapers magazines radio and television couldnt afford to give you the bargains they do givein education entertainment and amusement without advertising In plain fact advertising helps mate you richer in many ways in goods taste standard of quality and ideas Bureau of Advertising Inc Philadelphia presented by the Era Express