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Member et Audit Bureau of Circulation and Class A Serving Newmarket and the rural districts of North York 109tb year of publication Thursday at St Newmarket by the Newmarket Era and Express Heart Throbs Humor Passing Glances By A Gamble by Andrew Murdison two years Weeklies Limited Subscription l each Member Clas A Weeklies of Canada Canadian Weekly era Association and the Audit Ottawa I Second Class I Baxter Publisher Philip Jones Editor George Haskell Sports Editor Advertising Racine Production Margaret Arnold Business THE EDITORIAL PAGE THURSDAY THE 19th I JANUARY NINETEEN HUNDRED TWO INCHES I Every issue for the past weeks I has carried an advertisement written by an advertising agency on the subject of advertising We trust that you have found the messages interesting They have been informative authentic and are representative of the best thinking in the business It is our intention to continue the series as a service to our readers and trio Rolling and Steele will deed need cool heads in We wi them luckl SO EASY TO CRITICIZE I No allow a newspaper published to go without his name and business being mentioned somewhere in its col umns This does not mean that you Should have a whole half or even a quarterpage ad in each issue of the pa per but your name and business should be mentioned if you do not use more than a twoinch space Uncle Sam is the prime target of critics the world over including those from Canada John Fitzgerald Kennedy becomes the President of t e United States at a time when that nation is the should 0 This free world is faced with the threat of communism which has been quick to exploit trouble in Cuba Laos Algeria and the Congo in fact every place in the world where INDY row is the hardest of all to MEMORIES OP ROBERT BURNS plough Remember the wis dom in his lines to the hnwgh the mists But still blest The present only toucheth lad But oh I backward in Kyle in aS 0JroScU drear Its the or any thin that the did she break TALKING A stranger picking up should be able to tell represented in town by looking at the paper This is the best possible town advertising The man who does not ad vertise his business does an injustice to himself and the town The man who in sists on sharing the business that comes to town but who refuses to advert i own is not a valuable addition t The life of a town depend For President Kennedy the uncertain- ties of getting along with the rest of the world are enormous The United States has poured billions of dollars in aid into countries that are now numbered among its severest critics Under the dynamic leadership of the youthful president a new approach will be found in dealing with international problems telling live mes We wish him well His selection of his a cabinet was refreshing and we are pressed with his longrange plans To the day on campuses throughout the US ake and liberal advertising thousands of students are eagerly await ing an opportunity to serve in the Na tional Peace Corps proposed by Presi dent Kennedy in his election campaign fated beyond the That appears in the American Bank ers magazine It applies particularly to our merchants who successfully use the By working in the Peace Corps col- columns of the Era and Express to main- lege graduates would be able to apply We ask silly questions tain and to increase sales their newly acquired skills for the bet- and twoinch space in the Era and of people the underdeveloped lnour desire to be of the Ad- BRAVE TRIO ales of the Peace Corps proposal ess the good will that would accrue to as well as the beneficial would result from the of health standards of living edit ion and resource development in the ions being assisted an v be Silly stop doodling all doodle when Ret pi- A East Gwillimbury Township ha new council Reported last week was Inaugural meeting At the annual For the young men and women in the awearingin of a municipal council there there the deep invariably a newcomer to local govern- satisfaction of helping to promote peace ment However this years township through alleviating sources of miserv are somewhat unique All are misunderstanding There would fresh to the will be watching benefit of their deliberations with some interest ing their professional skills ami are a brave trio for they face their appreciation of other cultures a number of problem Foremost among which is the exploding population boom of the township itself Its -lOO-square- miles has undergone tremendous change during the past three years Most spec tacular is the development of East Gwil Heights With the increase in the township The Problems Of Poverty I There is much in the idea of such a prop am for th establish- well make tribution to ami ilional well- being the v It ha iMied MINOR HOCKEY WEEK to mainta supply problem that still unsolved The quantity of is adequate but nobody seems su deserves the cash from the wat ate township or subdivides lebrited he week Strongman Ken Rogers East Gwil- ten new reeve has intimated that for our he will shortly solve the issue Rogers is the ne man on the council who has recent local government experience to his ask credit He was a councillor in 1960 the unti Another significant change is the trend away from the farmers influence treasure Whether good or bad the change is here to stay The suburban voters of the Heights have become a political force tc be reckoned with In the foreseeable fu ture this influence can be expected to Minor hockey week will be aero- Canada from sea to sea starting January Many minor associations across the Dominion an planning special events to mark the Several North York ties plan special attractions to focus at their efforts to provide healthy re The minor hockey week you it is to direct attention ti efforts of all the coaches club presidents secretaries executives etc who give to provide our youth Also looming shortly is the unpleasant of settling once and for all the of thoir chief of police suspended officials are the glare of publici- will probably till a county had enough of domestic police of this years the past is Dont send your rink take him This is an of a hockey- least one game Dont let junior down m play hockey Show ho direct his ice lane lions that you do appreciate the and effort they are putting into invitation to playing boy t during the we Be there to si him and tho Officials of the worlds largest minor hockey association the Ontario Minor This year bo to see the Hockey Association with a registration development of a row subdivision of to arc fust in- north of Newmarket This time in building s the council aware by now of the in developing h-rk- pliers with of the agreement made on the the Heights was of of our minor tctiu with joins trepidation The along with them wholehearted sized by icy on in turn play only have She wa reqi red to siiLfySn tfjthr lilies with little