Newmarket Era and Express, 13 Jan 1965, p. 5

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and Member of Audit Bureau circulations and Class A Newspapers Serving Newmarket and the rural districts of North York 113th year of publico published ever Wednesday Charles St Company Limited for ate each Member Class A Wee Association and the Audit Bureau Circulations Authorised Post Office Department Ottawa THE EDITORIAL PAGE DAY OF JANUARY NINETEEN HUNDRED AND The editorial opinion must he on facts and presented firmly bill leously and mold or At least guide opinion There are time of crisis in every community when an expression of faith or indignation by the may do wonders in encouraging pcoplt of goodwill There are times when cer tain things need to he said ami fortunate Canadian Legion Notes Milton Wesley Branch THANK YOU MR KENT Brickbats and are hazards of those who with the former far the Batter for it seems practice to rather than some small word of for attempts made pre sent factual Plaque Commemorates Sir John A I by Mr Ma dona Ids but of lies and that we only father than the faced with the bald ser Sct hiJ editorial He may learn a weakness ling to no are out and out liars sensational wellbeing of New nil- offer We were rudely ejected Utopia Monday night during the ration speech by Mayor A when he took the occasion with ham he will he told that he must stick to local topics that by wandering into international fields he will only bore his readers He will also he told that he must shake the dust of Kent and bring his readers a glimpse world spectators on hand to call us bars nf ft weekly newspaper and charged that our news stone were tte fram designed to undermine his authority to offer his readers a Over council and work as mayor home grown variety which though it Knowing Mr Kents temperament tack literary sophistication is Slid having witnessed several of his to be in tune with the tastes flareups in council during the past two lhp community We can vouch that years we might consider this latest out- j better editorials in weekly burst as one more attempt In extend his newspapers are written by editors who control of some of the things well out- that they do these on Sunday Side his province His statement that all because it is the only day in the week lews reports of council matters or items they can lake time to think without referring specifically to himclf should being be authenticated by the mayor bordered There is one type of editorial that Upon the ridiculous every editor toys with the slambang We have the consolation should we no punches pulled crusade with the feel it needed that over the past months editor on a white charger full of invec- reports have been considered QUITE live but a wise minister once said that TRUTHFUL by most members of conn- his job was not to prove a man a liar and the mere handful of spectators which could be simple but to ensure that who attend council meetings with some he told the truth regularity It is obvious that wt guard our niMdim inl he termed distortion of facts and Ever consider what a newspapers pride in presenting the news as we circulation ice and hear it To those us who produce the news- I Mr Kent has said with a great deal paper circulation is a group of readers truth thai we did not support him whose appetite for news and features fully in his recent election campaign and we must satisfy in each issue in fact against him Sitting on the These are the people who keep us in Sidelines with the opportunity to glean business How well we respond to their Jmore information about his desires demands is reflected in our circulation aspirations extreme statements and figures charges which at limes have been the To the companies who- Sa Area School Board Members nt0 King WHAT IS CIRCULATION Cordon for coffee of the ha publicity statements to the mayor which no doubt he forgets he has made and later prefers not to lie reminded of them The mayor should keep in mind that bra in the newspaper field do not make I the news wo only report it and it has been proved time and time again that he to have a certain talent for himself and Newmarket in the news EFFECT OF EDITORIALS I- The traditional pattern of journalism In Canada and the US calls for news columns that aiv objective with opinions datli e of our revenm a list of piospectn audience for the new and services relationship with role produce a Confusion Exisits In Varied Pension Plans SI Safety Group Issues Warning Dear Sir May I congratulate you on Hie excellent Editorial Page of December I In Mm and inbmm presented a Christmas message to the reader Imp on that editorial pa the editorial business people depends upon hov we reach their prospective custom i with their sales messages So that they might have this infor itlon along with the assurance lha matched by the editors Son to have an editorial There are papers which ABC few which limit of publishers ing and There are any an editorial and oi is that the editor I position than mo Interpret the news in these modi editorial may sum praise for the boy grief as the death pride bi a school team out to world ami them down to a that Dot Main St When a rifle shot in can bring tragedy and impact to a con gnunlty on side of the globe the proud of local fa greater than ever of his readers to complex days The of a local Citizen or and bung ivertiseis and adv Wished by the industry to easured 2 to maintain these ds through periodic audits of publish embers circulation records and report the facts found in these audi easytoread form These figures of circulation Canada Soil intra On Sire Of New Nuclear Plant With the security of ABC standards back us up we fee justified in being circulation for the is giving our if 1 0 DISTRICT I en Ja IS Film Tour of CZECHOSLOVAKIA AUS TRIA AND Film Preview al the library Visitor Welcome A WORKSHOP

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