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BLICI'I'Y FOR YOUR PU INSTITUTE as ublicity is the life-blood fJ;::lllesspanLl industr)’. so it can be 0 vital factor in the FI'OATESS and de- :glnpment of the women's Institutes of Ontario. No one likes to belong to 1,. nmnnization thatis dead. and one 3; (he factorsby which people gener- mn decide whether an organization Miami or alive IS what they read “hon.- it iii the press and other nubli- ("Kinds of their community, and hear allldll it in radio broadcasts. Tomain- min the interest of membership and Lrfllll nn accession of new members, it i: therefore necessary to .tell the \' 1 “hot your Institute is domg. an. at is the job publicity does, Tin first essential .to good Institute M1.an is the appointment of an ac- “... .gnl live publicity convener. It is m lhat this task he placed yerv .ym- only on the shoulders of one indi- nu" , antherwise what is everybody’s nw . ss becomes nobody’s business. Th. .uhlicity convener must be care- ,»,,1'. i-lected. not chosen because of |uI llllll popularity. but rather for in! 'ndity to see that things are done. Tl» characteristic is actually of m. r imDortance than the writing Jw . l’ the individual chosen. because mlitors will be glad to nut ma- m admitted into story form. they UH nnly do that when the publicity .w. H‘I' is very much on the job and :u i it that he receives the material in which to fashion a story. U n appointed. the first thinu the in, My convener should do is to call nn newspaper editors to whom sln dl be sending reports. introduce ln- " and let them know that she is in. nrson responsible for news of In Hie activities. Then the editor I ' ‘ now whom to Contact for infor- n... u when he wants it. In addition in now and be friendly with the n. .n who is sending ill news is ’ < helpful to the editor. That I My contact may make all the drum "('8 in the world to the re- » m of your reports when they i. i the newspaper ofl‘ice. So get :ln minted with your community m nnner editors and publishers. and u' re'is a radio broadcasting sta- u. ‘ III your neighbourhood. with the M who operates that as well. These l\‘ are the key links in securing a w. ‘Hllous and effective chain of WV wity. " ' what about your reports. The ll essential is that they be written 'in cnhinitted to the editor or radio -‘ in at the earliest possible nio- l News is the most perishable r . nudity in the world. What might bl out page news today will 1:0 in ll usteiiaper basket tomorrow. An i n will give good play to a '-I ll of a meeting held last night or ' rrday afternoon. but will not be u ' ’l.V interested in one of a_meet- HI hold a week or two prevmusly. l l is where many publicity con- - is miss the boat. They delay .. mung in their reports until they are ‘ stale to merit much attention. as soon as you arrive homelfrorn do meetimr. or whatever actiVIty it mu. beâ€"sit down and write the re- l“ ' nnd let the editor have it in the U: 1 mail, or deliver it to births: once. In writing reports. publicity_con- “'V'I'S should acquire the habit of l‘l'nlonsation. Newspaper suace is a lm-i-ious commodity. If reporting a .le i-Ling, pick out the high lightsnand till what they were, If there IS a mnl speaker. give a brief resume n! the remarks she made, picking out lll‘: high lights. It is not enough to 533' 'lm “Mrs. John Smith gave an inter‘ “will”: talk.” Tell what it was about and a few of the chief points she made. Mention every person \Vlw [Wk port in the programme. Believe II or not. people love to see their names in print, except in the DOlICe l'lllll't news. and'every editor likes to we ii story bristling with the names of those taking par-tin a meetlns 01” other activity. Never worry if You :II'E afraid your? grammatical con» sll‘uction is not what an English pro- fessor would I e‘itjo he. The editor \nl] straighte that out for W“ gladly. ifiyqnii‘ns‘t ‘ng 'him the facts Tile Federated Women’s Institutes of Ontario have transferred twn moblli> canteens to the Save the Children Fund for use in Europe. Word has been received that one other is in Swedon. Photo um“.- lii’esvuiui'un Inf .nxnnrsnln. Tanner. iupi‘usc-utinu Superintendent. \\'ni F.W.I.O. Prosidcnt Secretary. 'o the Children Fund: Mi 'ns Institutes nf Ulitui'iu; \lr and Mrs. J. H, iler‘ullnvh nl‘ Brnmiunn, l“.\\'.l.0. runtecn is now in l‘ulnud while the Lqu in right: Mrs. l‘nth- Anna l‘. Lei Hugh Summer We warmly welcome our success in their kcun Muir: "Home and Country". 1 DISTRICT Ilruce E L'orlirunu Elgin East. Elgin Ens Elgin “7 GlenL’aIT} . Grenville hortli . . Grenville North 1 Grey North l Huslili nrth . . Hosting North ‘ l-lui'nii South . Kenni‘ii .. liumbtun Ea Lumblnn W t Lambtnn West I Lairbton West Muskoka South Musknku Sauili Mus 'oka South. Mus oka South. illusknku South . Northumberlniul E' Ontario North . Ontario South . Oxford North . Peel Perth South . Par ' Sound 1" .L‘ Edward Renfl'uw North teiifrow South ‘ Simch Easl Simcoo South Victoria. We . i Victoria. West . Waterloo Nnrth Waterloo North Welland Many newspaper- the)‘ have written themselves from notes supplied. Once the Institute has appointed a on which to “ark. lne‘n prefer a. story - ‘ I '-lt' convellcr, niakL it unssi Stu do her work. It ls'the'dutv of officers to keep the]; IJIIIblgqltlggiugg v Ill informel o \l'ia is iiiiniiirtiii: institute. not only what hay)E pens at the meetings] but] all: 2m: - . up... _ plans are hem ‘63-: She should inunity or other nctni ic.~ h ' ‘ ' ' t is going to ap be iniorined of uhu V who the t the next meeting, I _ giggaktr is going to be. what is going to be discussed, so that she can sup- : NEW INSTITUTES WELCOMED The following Institutes have been organized since our lnsl nmiolinrumelit in "Home and Country". now now in do Illl'll' ' , Muiluc .Juns... mem ber and wish tllmu ewri wst in the iiitvn-uts uf lNHTI'I‘l’TIt‘ l'lllliul’iml (reurgnnim-dr llnyli: P st Blgiii Junlnr> nti'al Elgin Juniors . «I; Elgiii Juniors :‘u ei‘stnwn anl llv LIle len 1 Mills. Juniors Inckviuw llllntinizllml . ('i'uililoll l'ixw Pnrtngc \‘.':ir\ '~k .luniui's llTllill ' Mills . liil'kliall l lulu Creek OI'CllflI'll .ivenhui'st l'nusey's Rapids White School hin Juniors e .Iuniors eli'idge m Grnvr rth Stin- lice Edward (‘obden .luniors I} Isam Hill I‘inc Grove The Hollows Glen Crasshill 'dgeport Uni-king Chipnawa .lllnilll'> ply hor sources of publication with cnougli information to justify on ad- vance nntico of the meeting in the form of a news item, rather than_in :i paid advertisement. The publicity convener deserch and must have the utmost comperation of all the officers of the Institute. and given that. she can do a iirsL-ulass job of keeping your Institute on the man. and tell- ing the world thlit it is o lIVL‘ organ- ization to which any woman in the community can be proud to belong. (Contributed by McIntyreiHood, Supervisor of Publicity. Ontario De- partment of Agriculture). A MESSAGE FROM Mrs. McCULLOCH Nov 1 say that I have always considered it a great honour and privilege to be a par! of such n wonderful organization as our Wo- inon’s Institute. No group of workers has done so much for the general uplift of the rural women of the world and i'nr the betterment nf home and community conditions. Women in the remote null isolated parts of the world have been living happier, healthier (ind sunei' lives because a movement iii illL‘ll' ludiqu was started in ii Illilll village bore in Ontario alum. so years ago. Xvi-er was iliul’e creator ommr- tuil fur svvvu-e and nI.‘VL'l' bus so 'L' llL‘i'n mni‘c i'l't-l-lv given tlizin duringr tho yo rs of u. just pass? L You mounted so willingly and mill Latiugly your wartime i-osiuuisibiliti - and worked so iintiringly m‘m-iding fund. clothing and manr cmnl‘orts for our zlrmoil furl-us and the lionlllt‘dr olii. victims in our Mnlliei' ('nuntl'y. l" , and mu lun'v Wm» buys and gl ., Hi" llmler If t‘uuuda" Youth. to light Ilin few of evil tlmt nil-w L\\'€'Ii Illu l‘l'I-oluu'ii in-mvlvs of l‘iurmvv and the rest of the \\li|'lll. (llll' him» plums. in the i'zli't that this Il\‘il Ins lulu" (‘TIISlIf‘(l. IS lumprrcd by :i llL‘t‘Il 'lt (if lliniiksull'iilg. humility and (wont gratil I- III lllnsu gallant ' who have vrivvn lhi'lr all that. we live. “'llili‘ l l'('j”l4‘l‘ “itli you in tho \[iillrss of lmvmg your buys in. my hon“ unus out in In Ilu- flimilii-s \\’lll|.~‘L’ joy in ‘i‘iurl‘ . uvvrsbuilnuml nun nnin. God giiilll that or llnld high the Tul‘i‘ll [but has llL'l‘ll llli'uun us fl‘nlll thilse fullvn lizlluls. - \u- rah-brain our lifticth ll limk ll1|('k uiih n lilmn n was! so a grout in l .n‘ ,.r I‘ll'll in UVpbl‘ll'lll of [oil 1|"ll iiluxi- surv, our gruulv. mmm-i’n. today. is not llu- w.y \u- him» l'lllllI‘. bill [be \\‘1A_l' \vo iII't' gluing. 'l‘llivl'e is Inuvli in be illiiio. Clllil HIV hungry lHlVI: burn fed. the lIIllIIL‘lL‘hh >lll'll|‘l'€(l :iiid clothed, the sick lll'iIlL'll. no cammt cl m n I'mnlill'iv Vll'illl'y m-pr llwsv C‘Vil I‘ul'rils \llllcll hin'l' born M‘L’lilllu (Ili- dcsli'liilion of civilization. We must nuI l‘ul'izcl. lllu L'I'vlil inllu- win» no "my Inm- ..n .nn- i'lii'ul «inn. munitios. We IIiIVk‘ :i I - ml'u'vnt slrlictui'l- l‘ni- llllmuii spl'vu' II is our duly in Fla IIL mlun llllull [be things nr Ilir mm in.- uan no got our gl'eall'st Sm'llrih'. l mu \‘t-ry lmmiy (n knnu that I shall still be \\'0l' 'ng Ill cl I' minim-l with our .Junin ' and it uh ~i luv u gi-i-nt don] nf plunsul'v to add my word of welcmno tn the UN! Junior \Vn- nu-n'n Institute mmnlm-s who will in: Jniniiig us in our Iloui'il lilL‘L’llIIES. To all those of you who lHIVC oxivnrlod to m- 'our cungrnlulalinns HIIIl igniul \\' say :i sincere thank you. Your ollui's of :i {Mice and C0’V}|]L'I'fltlilll are deeply iprll‘ol'i- liiud. It will be :1 joy to -l'\'e you. Mrs. Li-iithni'illlle’s wars of devoted service and outstanding contribution to our urganiz tion will cw-r be u ('bulh-ngi- und nu ins .ition to me, Signed (Mrs. J. II.) Mu ' Ml'Uulluuh, Sl'c'iyâ€"T 1".W.L0.) It. R. _, Bl‘flllll)t0n. ll'.\\'.I.(). RECEIVE 6117" BOOKS FRO.“ ENGLAND The Women's lIISCIIJILDS of England have most generously expressed their appreciation for the many kindnesses shuwn them during the wnl' years by . nding several sliiimiuiits of banks pertaining to life in England. Our most grateful thanks go to our slur Institutes in England. We shall read with kocn enjoyment the books chosen and sent by the N.F‘.W.I. Ontario Institutes wishing to bor~ row these books for distribution among members may apply to‘ the Loan Library, Women‘s Institute Branch, Parliament Buildings. Tor- onto.