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men but they achieve more in their communi- ties because of their emotional attitudes." Women as Consumers Mr. D. E. Williams, Chairman of the On- tario Food Council, speaking on “Women as Consumers" pointed out that there never was a time when so many gimmicks were used to lure a woman into a chain store and then to in- fluence her to buying things she had never thought of. He said “Canadians’ foods seem to be determined by social and cultural stand- ards rather than by physiological needs.” Mr. Williams explained that the food indus- try includes in its employees, producers, proc- essors, co-operatives, truckers, shippers, scien- tific researchers, all distributors and those who have a part in feeding peopleâ€"hotels and res- taurants. So the indUStry employs more people than several other of our major industries added together and the food produced in Can- ada is the most varied and best in the world, yet people spend a smaller and smaller propor- tion of their income on food. It is important that all of us should be concerned with the in- dustry as a whole and the Food Council, made up of producers, processors, retailers and com- modity and consumers‘ groups, is a place where all of them can bring their problems and come to understand each other better. Mr. Williams suggested that the consumer should care about the people in the entire in- dustry, as well as about the hungry people of the world. At the same time his advice to the women as consumers was. “Assert yourself. Don’t be pushed around. Learn to buy for quality, utility and food valueâ€"not because of what the retailer puts before you." Women and Their Money "A wise woman will consult a reputable au- thority on investments, whether she has little or much to invest” said Mrs. Mary McRae, a Transfer Officer with the Royal Trust Com- ir * * YOU SMILED AGAIN By Elaine V. Emans "Think_April, when the winter’s Overlong," You said, and, greatly wanting to believe, Yet skeptical, I asked, "And think a song When one has excellent excuse to grieve? Think plenty when the larder boasts a crust; Think hills when one is wearied of a prairie; Think hope when one has used it all; think trust And faith when one is doubt-ridden and wary?" You smiled, and gaining courage, I went on, “And think of camaraderie and love When one believes the two of then] well gone?" You smiled again â€" and suddenly above Me and around me and in paths that were Long winter-locked, I felt the April stir. #44 2° pany. Some of Mrs. McRae's other “mm mendations were: For sums of $100 to $20,000 a Tl'uui i'om, pany may recommend a guaranteed invest ment. It offers no opportunity for capim gm but it gives a moderate income. The m m vestrnent might be Canada Savings 'ti‘ “db they bear moderate interest and can b. Wed at any time. For a woman who has “mad men rind doesn’t care about income, common 51. are the answerâ€"but not the speculative = 3 First mortgages are fairly good but 'A,- if you look on the interest as capital to 1 most. not as income to spend. Some peopl. .Jke money on second mortgages but thest net generally good risks. Mutual investments are usually in? god for small amounts. When considering investing money i n in mind that, as an incentive to invest | na- dian stocks and so to help the Canadi. lin- omy, the Income Tax regulations y a twenty per cent depreciation on both l (101] and preferred Canadian stocks. Mrs. McRae suggested that it mig' i. a good idea for a women’s group to i a meeting, with their husbands as guest-3. 1. to arrange to have an authority speak .liiS, succession dues and the gift tax. The Centennial World’s Fair Mrs. Louise Stuart, Coordinator 0! unâ€" en’s Associations Visitors’ Services at U ’67 World Exhibition, reported that the e). .on would he planned around fun and ed on. and the theme would be “Man and His I." â€"this world to include man the produa the explorer, the philosopher, the scientist win and his social relations. Some of the .IC- tions would be an art division with 1 *ea from art galleries all over the world, a It mg development, a home planning centre, . vu- ness bureau to develop trade through: the world, entertainment including thi' We ballets. June 5 has been set apart for Intern Hal Women’s Day. Mrs. Stuart appealed I Ihe women for voluntary work to assist the CU- tive. She said: “Many visitors from other :05 of the world will never be inside a Ca» «111 home. Women in Montreal are being «id for hospitality. A Word About Wool MTS- JOY McGillawee, president of the ‘- 001 Bureau of Canada, announced that thi- la“ the Wool Bureau will move into an educw ""1131 program to acquaint the public with th’ "Cf" quality symbol for pure virgin woolâ€"-tij-‘t '5 wool which has never been reclaimeLJ- “5‘ HOME AND countRY