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Because of the large membership in the Women‘s Institute in Ontario. the Officers' Conference is the only provincial gathering held in the Province. I 7 While other provincial units are holding prOVinCiaI annual meetings or bi-annuals. Ontario holds area conventions. In Ontario it is a special occasion for a delegate to attend the Officers‘ Conference. Ollieers' Conference has a special flavour. set apart from other meetings. for the two and a half days are geared to learning. The Conference draws 500 diele- gates from Rainy River to Glengarry to Essex and into the Niagara Peninsula. The objectives are Simple â€" to learn to know what Institute work is all about i to learn to know one another ; to learn how to talk and listen. There is a good balance to the whole programme. speeches. discussions. plenaries. music and just plain talk among the delegates. Doubtless more is learned from the delegates talking on a one to one basis. for indeed a member from Peel can listen to experiences in a branch in Temiskaming and gain new ideas. CONFERENCE THEME The facility to communicate orally or visually what has been comprehended and created will become tn- creasingly important in the years ahead. J. Hum Walsh ¢ May I help you? Mrs. Russell Campbell, Officers' Conference Secretary Treasurer (seated). guided the Conference to a successful conclusion. SECRETARY TREASURER Mrs Grace Campbell is now at the helm. steering a course previoust logged by other secretaries but taking the delegates through new waters and experi- ences. Although Conference formats are similar there is always something new to achieve. It is not only a new experience for delegates but also for the discussion group leaders who spend hours in preparing for the discussions and plenary. SING SONG TIME Singing is important. The song leader Mrs. Hugh Baird and pianist Mrs. Wm. Stone. both from Sunder- land. were a sheer delight and the delegates found singsong time too short. The musical presentation by the Stone Family was deeply appreciated. To find such marvelous talent in one family 7 how lucky can they be? 10 “You're a good group of singers." L-r Mrs Stone and Mrs. Hugh Baird. both of Sunderlani .w the group singing. PUBLIC RELATIONS MADE EASY Mr. Rick Waller. Supervisor. Press Service tlli Bob Kalbfleisch. Supervisor. Photographic tit Film Library. Ontario Ministry of Agriculliii Food. Information Branch. Guelph gave an llILl presentation on Public Relations. In good public relations work. the final me». always you and your organization. both internal externally. Communicating your ideas is not _iii« ing. Instead. it’s a two-way street: giving inforiii and receiving understanding and feedback froi‘ message. Mr. Kalbfieisch dealt with photography LlIl: prerequisites that he‘s found made a picture _iable to editors and viewers. Focus. angle. layout. . of newspapers and exhibits were aptly illustrate materials from the Ministry’s Photographic secti Mr. Waller approached the written side of I relations. identifying and displaying the steps ii followed to get your branch activities into print approach you take with a release. its final form ill timeliness all have an effect on an editor and [Ir dienee. Mrs. Herb Maluske greets delegates as their Chm the stairs to the great hall to register. L-r Mrs. Maluske President; Mrs. Harold Minitle, Coldsprl'ng-S: Ml5~ J59 netta Sager. Wentworth South District; and Mrs. Hf“ becca Johnson, Thunder Bay.