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Steps to raising money for your group Organizations are always in need of funds and sponsoring organizations always have funds to‘donale. The prob~ lam arises in gaming these groups logeiiicr. It should not be a problem because they have complementary pup Poses. It is a problem because organiza- Lions requesting funds are often unsure and iicsitant to ask. To be more successfitl in soliciting rump. think of it not as a charitable donuimn, but as an investment in your organization. Your prospects will re- sponi much better if they look upon your request as an investment, and iliei will consider yonr request more scrip Isly. ' Fl. idraising is more of an art than a sciei ..: but the following steps will proâ€" vide . good basis for perfecting this art. pen. mber, even large corporations are mad up of people, so your request Sthi .i be directed towards people. Pear give to people, not to things, so pen iiilize your request. F-i ow these steps to successful filni‘ rising: ‘ ii. i‘ a clear mission statement â€" It mu» re clear, positive, easily underâ€" sioti .irid believable and should be exâ€" pre~ d in one sentence. ‘ D i-lop a case statement for your reqii u â€" This answers the what, why and w of your program. Anticipate 0ij ions because prospects will not agit with everything you say. When the} ccur, try to change the emphasis so i5 t see their objection in different lighi and then answer the objection p0.» rely. ‘ R: earth â€" Do not ask for a gift iinlc - you are reasonably sure they will say i ». identify the prospects by evalu- aiin ' What motivates them to give and ihei .ibility to donate. ‘ C .‘ii‘vate involvement â€" Determine hmi nu can involve your prospect in Mi i uuse. If they feel they are involved. the; -'Jill be more committed to it. ‘ rim for their investment â€" This is whci- the art comes in. You are selling Your cause. Most sales are not made bet-NEE the prospect investing in the product was not asked. ‘ Ai‘kiiawledgementand gratification â€" 89"" a sincere letter of appreciation Emmptly. Announce the sponsor pub- h‘ly “may Want you to. fAc'i'auntability â€" Your sponsor has invested in you. Provide feedback to 5‘. r (if Lawlor them to show hou- [hL’ll’ IFIHJ‘xllllL‘nl Ii doingI by sending lllL’lll pctiotlit reports. and inviting them ill purllcipulc in your orgunirution. [l is easier to gel tontrihutors to con» linue glvmg than to gcncrult‘ TlL'H tint'x, SOl‘IlL‘ sponsors perlLlC son tut-x ht:- yontl money. Tr} to he uuurc oi PliXNIl’illr itics other than Lilllliih. FI'L'l: printing services. ohsolcti: oi'iit‘u equipment and uCL’Uullllng services are cmmplu oi these. To solicit successfully. you are trying to develop it commitman iriim your prospect to your cuuw. You must \h(i\commitment yourself to the mission Therefore. your orgiiiiiluiion's \‘lilUrlr lcers. not the paid stuff. should hi: milking the i'undruisang i'L‘qucxlx For morc information. pick up .1 copy ofOMAF iiictshccl 384111. Fiintii'nising for Your Organi/titioii. Eric Luu'lllr is a rural orgtinimtion specialist in Halton. Free booklet on fundraising Fundraising is Not for thc Fainteofe Heart is a new publication for rural organimtions. If your organization Would like a free copy of this booklet. contact Janninc Nohlc at the Guclph Agriculture Centre. PO. Box liliil. Guelph, NIH oNI New factsheet for treasurers The Ontario Ministry of Agriculture and Food (OMAF) has a ncw fiictshcct available called Being a Club Treasurer â€" The Basics. For :i copy. ask at your netiresl OMAF office. Congratulations Jeanetta Former Federated Women‘s institutes of Ontario Secretary-Treasurer Jeanelta VanSickle was awarded one of 2i 0nâ€" tario Senior Achievement Awards earlier this year. Jeunctlii was nominated by her branch. Onondaga Wl. She was one oi 752 nominees. Congratulations. H & C October, November. “989 3