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_'â€"_*'“_â€"___- ied enoâ€"mnenm.â€"_â€".â€" Th Canada AM & (‘ ere goes Canada AM, there Nehees p [ oes th ds of vi m â€"| q ousands of viewers â€" â€" 2LéEHsen mt one gune//é 8 ey*. b2.D oepe 0e 2 7Editorial â€" Chris Malette C t | Okay, not so hardâ€"hitting here this week, but the mentioned viewers of a certain age â€" you know, C M I loss of a. television show was much more than a the demographic often dismissed by advertisers ® whh 4 i soft story this past week for many of a, ahem, cerâ€" who fail to grasp the fact that no amount of gerâ€" v | tain demographic. rymandering is going to lure young eyes in the ~Filfims, ~ae i s | That is, many north of 50 years old who tuned cherished 25â€"45 demographic to watch morning io ie al ol in to the CTV morning show Canada AM â€"over, television Monday to Friday. CLARK, Clifford. "Earl" â€" Peacefuly at the say, the mindless prattle of CP24 and others â€"were _ When the announcement inevitably.came Monâ€" Golden Plough Lodge, on Thursdanyebruary | outraged, saddened and feeling abandoned after day, confirming reports that the impossiblyâ€"coiffed 11th, 2016 in his 89th year. . Beloved E the network gassed former CJBQ news reporter son of former prime minister, Brian Mulroney â€" husband | of Nancy Clark" (nee . Drinkle}. | Beverley Thomson and friends. scion, Ben Mulroney, will be taking over the show kf&gfidf::h:;d"%fi‘%gfi'k'pg‘?gegi a";:d'fig; | (Disclaimer â€" I worked with Bev covering city â€" with coâ€"host Anneâ€"Marie Mediwake, the reception his brothers Gordon, Lestie and Harold and | hall, among other beats, back in the early 90s and was underwhelming from most quarters, his sister Marian McRae. Earl will be fondly can tell you she‘s all that and a bag of chips in â€" Let‘s face it, the television media landscape, anyâ€" remambered by his nieces and nephews, At terms of news sense and a sharp noodle. Now, my more, is largely a vapid wasteland of celebrity gosâ€" sEearr\idsca[quESt fene oc uin teruiae hpa+ A Ne m 4 Nee f 5 h . A graveside service will be held at wife jokes ‘Your girlfriend‘s on TV..." She wasn‘t sip and reality shows, interspersed with 24â€"hour Centreton Cemelery on Saturday June 18th, my GF, but L can tell you there was at least one news channels that run halfhour loops of news 2016 at 1:30 pm., followed by a celebration of local media guy so smitten with Bev he; at a dayâ€"â€"reports. life at the Centreton Hall at 2 pm._ Ear‘s drinking pub farewell session for Bev, dropped to _ The new brand of TV, if you let yourself be lulled ml%ewggg clyllkfhemegglr‘l F[’}{).uPaul eoy 5 3 7 : f : igh Lodge and his knees in a beery plea to ask her to stay in Belâ€" by the hipsters who come up with this new shortâ€" St. â€" Elizabeth‘s for all â€" theircare . and leville. .. but I digress.) attentionâ€"span viewerâ€"based planning strategy, is compassion. .. Condolences . received . at The program has been billed as "Canada‘s mostâ€" short, snappy, happy entertainment dreck a la Eâ€" www.MacCoubrey.com. watched national morning newsmagazine." PfMT... Talk (where we‘re told Mulroncy will remain} inâ€" o&rk MMBETLA yA20 3e fat load that mattered. terspersed with a quick short shot of news, sports iâ€"â€"-â€"â€"â€"&flu Bell Media has said that Thomson will move to and weather. The rest, for those who care, will be 3“ Fomj/y & friends are â€"LS_ CTV News Channel while Marci Ien will develop taken up with celebrity babble, hosts laughing and | iesd new projects with Bell Media Inâ€"House Producâ€" giggling at each others‘ inanities and pictures of i encouraged to share their j tions. Bev always was a newsie at heart and Ien Kardashians in a bikini or evening gown. | Condofences, fhoughfs | leaned toward the entertainment aspects of the _ Jeff Hutchison, the former coâ€"host from Canada > and prayers online T program. AM who had announced he was retiring this Sepâ€" k e ies L n n e nnnamnnald With Thomson‘s news chops â€" she really is a tember, regardless, had this to say to a CBC radio guee ; 6/ /te good interviewer â€" and Ien‘s sunny entertainment. program last weekend. stuff, coupled with the weather and other features, _ "I think you‘re going to see a show that‘s more % it was a wellâ€"accepted. muchâ€"loyed morning ritual . entertainment/lifestyle, maybe a little less newsy," for thousands. said Hutcheson. "In this world, they‘re following Social media exploded in outrage when CTV what they think is the next shift." unceremoniously pulled the plug. Why, you could â€" There you have it. The guy who‘s been on the inâ€" _ almost hear the dentures clacking in anger as we of side (even if his silly Internet segment was catâ€"vidâ€" _ a certain age vented online. co heavy and sometimes unwatchable) just gave Here‘s one that pretty much sums it up, as it apâ€" you a coded message for what‘s really happening . _ peared on Facebook: to your TV viewing trends, geezers. "I don‘t get this next generation B.S.?! You . The ‘they‘ he is referring to are the people who __ want to have seasoned reporters/anchors, they care not a whit about you or your diminishing get so much better with time. CNN dumped spending pattems â€" they think they‘re going to _ _Larry King and look what that got them! Also lure kids back to morning television, a place the , _ Hockey Night in Canada, why is George Snufâ€" kids left a long, long, long time ago for tablets, I fleappagus hosting? Ron Maclean knows everyâ€" laptops and smart phones. j _ thing about the sport, down to the local leagues. _ Adios, then Bev and friends. Those of us who I am sad. The last thing I want to see is Ben will miss you will likely be lumped in with the ( _ Mulroney every morning!! people who bawled when Johnny Carson left the Sincerely, Not so old guy" _ ; airwaves. ___ _ Never underestimate the frustration of the aboveâ€" _ Johnny who? â€" Lo gk oR 28 | §f 583 M VWA g hsn _| 2. B9e % ifeme: & o4 Eg 589 - @ s87%° i1 11. & _ s‘g 8 82 . omm ~ . 5 . 0 § a. 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